Victoria’s Implantable Brassieres – The secret you’d love to know

Sugerywatch Staff - 9 Nov 2007

If you want bigger breasts and a more voluptuous look, this little secret is just for you.

A recent development in cosmetic surgery may give women a way to improve the appearance of their breasts without the need for invasive surgery or conspicuous scarring. An Israeli company called Minimally Invasive Mastopexy, or MIM, has created a silicon bra to be implanted under the skin, known by MIM execs as a “Cup&Up.” Secured by straps that wrap around and attach to the ribs and lower abdomen, the Cup&Up internally reshapes, supports, and lifts the breasts. It also prevents future breast sagging, which distinguishes it from traditional methods of breast enhancement.

While upcoming clinical trials on humans will test the Cup&Up’s stability and longevity, only someone with insight into the lives of potential users can estimate the device’s relevance to them.

While lingerie can poke, prod, and constrict, the implantable bra will conform to the body for a virtually undetectable fit with no squeezing, strap marks, underwire poking, or itchy fabrics. Moreover, clinical trials on pigs demonstrated the Cup&Up’s compatibility with body tissues and its ability to stay in place despite jarring and movement.

Many women are looking for comfortable undergarments that allow them to look attractive without breaking the bank. Would the Cup&Up fit the bill? Implantable brassieres may be worth the expense, since they would prevent sagging – and the need for more cosmetic surgery – in the future. According to the Cup&Up’s inventor, Dr. Eyal Gur, the device will also “prevent the need for these women to undergo a second invasive procedure,” which is common after traditional breast enhancements.

Whether a woman is buying lingerie or undergoing breast enhancement surgery, her aesthetic goal is the same: to have a bustline that looks natural and perky but not artificially inflated. The Cup&Up is designed to provide such results since it supports the natural breast tissue rather than supplementing it. The Cup&Up will help breasts resist the pull of gravity and maintain their youthful appearance, and the minimally invasive procedure is expected to cause minimal scarring.




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